2024 Employer Branding - Priorities, challenges, budgets, and Tools for enterprises

<p class='font-light mb-4 dark:text-white'>Cliquify conducted the second annual research study to understand what employer branding practitioners are focused on in 2024.</p><p class='font-light mb-4 dark:text-white'>Over 66 enterprises worldwide participated in the study. 42% of the survey participants have over 10,000 employees. 71% of the participants are in employer branding roles, 21% in talent acquisition, and the rest in HR.</p><h4 class='text-2xl font-semibold dark:text-white'>The survey addresses key questions for employer branding practitioners such as:</h4><ul><li class='flex gap-x-4 py-4 dark:text-white'><div class='flex-none'><svg xmlns='http://www.w3.org/2000/svg' width='24' height='24' fill='currentColor' class='bi bi-check2' viewBox='0 0 16 16'><path d='M13.854 3.646a.5.5 0 0 1 0 .708l-7 7a.5.5 0 0 1-.708 0l-3.5-3.5a.5.5 0 1 1 .708-.708L6.5 10.293l6.646-6.647a.5.5 0 0 1 .708 0'></path></svg></div> What are my peers prioritizing in 2024?</li><li class='flex gap-x-4 py-4 dark:text-white'><div class='flex-none'><svg xmlns='http://www.w3.org/2000/svg' width='24' height='24' fill='currentColor' class='bi bi-check2' viewBox='0 0 16 16'><path d='M13.854 3.646a.5.5 0 0 1 0 .708l-7 7a.5.5 0 0 1-.708 0l-3.5-3.5a.5.5 0 1 1 .708-.708L6.5 10.293l6.646-6.647a.5.5 0 0 1 .708 0'></path></svg></div> What are the key challenges my peers are struggling with?</li><li class='flex gap-x-4 py-4 dark:text-white'><div class='flex-none'><svg xmlns='http://www.w3.org/2000/svg' width='24' height='24' fill='currentColor' class='bi bi-check2' viewBox='0 0 16 16'><path d='M13.854 3.646a.5.5 0 0 1 0 .708l-7 7a.5.5 0 0 1-.708 0l-3.5-3.5a.5.5 0 1 1 .708-.708L6.5 10.293l6.646-6.647a.5.5 0 0 1 .708 0'></path></svg></div> What is the annual spend and how are the budgets shaping in 2024?</li><li class='flex gap-x-4 py-4 dark:text-white'><div class='flex-none'><svg xmlns='http://www.w3.org/2000/svg' width='24' height='24' fill='currentColor' class='bi bi-check2' viewBox='0 0 16 16'><path d='M13.854 3.646a.5.5 0 0 1 0 .708l-7 7a.5.5 0 0 1-.708 0l-3.5-3.5a.5.5 0 1 1 .708-.708L6.5 10.293l6.646-6.647a.5.5 0 0 1 .708 0'></path></svg></div> How happy are my peers with the tools/technology stack?</li><li class='flex gap-x-4 py-4 dark:text-white'><div class='flex-none'><svg xmlns='http://www.w3.org/2000/svg' width='24' height='24' fill='currentColor' class='bi bi-check2' viewBox='0 0 16 16'><path d='M13.854 3.646a.5.5 0 0 1 0 .708l-7 7a.5.5 0 0 1-.708 0l-3.5-3.5a.5.5 0 1 1 .708-.708L6.5 10.293l6.646-6.647a.5.5 0 0 1 .708 0'></path></svg></div> How are my peers measuring success and proving the value of their work with business leaders?</li></ul>

2024 Employer Branding

Priorities & Budget

The survey addresses key questions for employer branding practitioners such as:

“Priority tends to be placed on filling hiring needs, which are high volume so EB work sometimes becomes lower priority due to resources”

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