Budgeting for 2025 employer branding.
Insights from Our 2024 Annual Study.
In today's competitive talent landscape, effective employer branding is more crucial than ever. Cliquify is excited to present our second annual research study, designed to provide employer branding and recruitment branding practitioners with the insights they need to navigate 2025 successfully. Our study, featuring over 66 enterprises worldwide, offers a comprehensive analysis of the key priorities, challenges, budgets, and tools shaping the industry.
About the Study
Cliquify’s 2024 annual study delves into the strategies and tools that top organizations are leveraging to enhance their employer branding efforts. With 42% of survey participants representing enterprises with over 10,000 employees, our research provides a robust perspective on the current state and future trends of employer branding.
Participant Breakdown:
- 71% in employer branding roles
- 21% in talent acquisition
- 8% in HR
Key Insights
Our study addresses the most pressing questions for employer branding practitioners:
- Prioritizing for 2024: What are the main focus areas for your peers in the current year?
- Overcoming Challenges: What obstacles are others facing in their employer branding efforts?
- Measuring Success: How are organizations proving the value of their employer branding initiatives to business leaders?
- Budget Trends: What is the annual spend on employer branding platforms, and how are budgets evolving for 2024?
- Tool Satisfaction: How satisfied are practitioners with their current employer branding tools, software, and technology stacks?
Core Topics Covered
Our study addresses the most pressing questions for employer branding practitioners:
- Employer Branding Tools & Platforms: Discover the latest employer branding platforms and tools that can elevate your employer branding and recruitment marketing strategy.
- Employee Advocacy & Social Media Advocacy: Learn how to harness employee advocacy and social media advocacy to amplify your employer brand.
- Digital Assessment Management: Implement effective digital assessment management systems to streamline your employer branding efforts while staying on-brand.
- Employee Generated Videos: Capture employee generated videos at scale to create authentic and engaging content that showcases your company culture.
- Employer Value Proposition (EVP): Strengthen your EVP to attract and retain top talent by clearly communicating your unique value as an employer.
“Cliquify has allowed us to easily oversee the implementation of a unified careers brand for MGM Resorts. Our increased on-brand social media presence has brought us success in recruiting and excitement from leadership.”
Recruitment Marketing Manager
Industry: Hospitality
Company size: 83,000+ employees
Cliquify is an all-in-one employer branding software platform driven by analytics to tell your unique story across multiple channels and measure how it impacts talent attraction, engagement, and retention. Cliquify employer branding platform gives you the ability to
- Capture employee videos and photos
- Edit and design graphic and video templates
- Brand controls to stay on brand
- Share across all social media and internal communication channels to amplify advocacy
- Deep insights and analytics on EVP performance
Have questions or need more information? Contact our team to learn how Cliquify can support your employer branding efforts.