Tractor Supply Company, a home improvement retail chain with over 46,000 employees, needed a more flexible and engaging way to empower store managers, employees, and recruiters to share authentic stories and build advocacy skills. With limited customization options and inadequate support from their existing platform, they turned to Cliquify. By leveraging branded templates with built-in brand guidelines and on-demand support, Tractor Supply enabled employees to create personalized, on-brand content that drove traffic to their career site. In just six months, they generated over 350 branded assets, 145,000+ impressions, and attracted 2,353 candidates, all while enhancing their employer brand and employee engagement.
Results
- 350+ “on-brand” assets created and published consistently.
- 2,353 candidates were driven to career sites.
- 145k+ impressions generated.
Challenges
The company was looking to provide more genuine storytelling and on-brand content creation capabilities to its frontline store managers, employees, and recruiters. A key need for them was on-demand customer service for its users to help them build advocacy skills. Their current employee advocacy platform was too rigid with limited customer support and didn’t allow for the flexibility of personalization at the employee level.
Solution
With Cliquify, Tractor Supply quickly built branded templates that were 90% pre-designed for front line employees and store managers to edit and make their own with brand guidelines and approval flows. In addition, users received on-demand support to help them build their content marketing and advocacy skills.
Benefits
- Brand narrative control with pre-designed and pre-approved templates.
- Easy for users to customize pre-designed templates with AI content assistant CLEO – Cliquify Engagement Optimizer.
- Scale branded stories with enough personalization to increase content engagement for their employees.
- Driving all of the audience traffic to a single place – their career site or jobs.
“Just What We Needed & More! The ease of creating and sharing approved content to employees personal LinkedIn profiles. The customer service has been beyond helpful. Every suggestion has been taken into consideration and some even included in future roll-outs.”
Client
Tractor Supply Company
Industry
Retail
Company size
46,000+ employees
Al H.
Employer Brand Specialist