Career Karma, a fast-growing career development platform, needed a scalable solution to engage diverse talent aligned with their mission following a $40M funding round. They turned to Cliquify to quickly create branded templates and amplify their employer brand across social media. This approach ensured consistent messaging, drove traffic to key calls to action, and provided data-driven insights to optimize content performance. In just three months, Career Karma achieved 42% lower costs compared to sponsored ads, 4x more relevant engagement than job boards, and a 10x faster process for content creation and distribution.
Results
- 42% less costly than sponsored ads.
- 4x relevant engagement versus job boards.
- 10x faster process with branded content creation and distribution.
Challenges
Career Karma needed to scale fast following their recent round of $40M in capital funding from Softbank. The company was looking for an easy, scalable, and flexible way to engage with talent who would align with their mission and values – where they hang out most, which is social media channels.
Solution
With Cliquify, the company was able to quickly generate branded templates aligned with their vision to connect one billion people over the next 10 years to their next opportunities. Within days, their talent team was able to create and amplify branded assets along their value proposition and engage with talent across Facebook, LinkedIn, Twitter, and Instagram to help fuel their growth.
Benefits
- Vision and mission alignment across all messages posted.
- Traffic driven to a single place for call to action for the audience.
- Data-driven insights on content performance.
- Source tracking to see the user journey from click to hire.
“What I liked most is how the product made it easy to see how effective our postings were (or weren't) on social channels. 4 days after sharing our first message we recorded 320 clicks, and a total of 18 applicants, 4 of which we've interviewed for our product manager openings. Hard data in a short amount of time.”
Client
Career Karma
Industry
Technology
Company size
200+ employees
Joshua Encarnacion
Head of Talent