Challenges

The company was looking for an easy, scalable, and flexible way to build their career brand presence across 31 brands under the overall MGM Resorts umbrella.

Staying “on-brand” while allowing flexibility with career related content was a huge challenge and a risk. Their Talent Leader was seeking a solution to help build the skills of "recruitment marketing" and "personal branding" on social media. All while maintaining corporate brand integrity.

Solution

With Cliquify, the company was able to quickly generate branded templates for their hiring teams and employees to leverage and help them build their career brand presence across social channels.  

The assets had brand controls embedded while allowing for limited customization with approval workflows and AI content assistant. The employees leveraged the branded templates to personalize and share stories across their own social media handles to build their personal brand while driving all of the traffic to their career site or applicant tracking system.  

Benefits

• Brand narrative control at the corporate level across multiple unique brands.
• Easy for users to customize pre-designed templates with AI content assistant CLEO Cliquify Engagement Optimizer.
• Scale branded stories with enough personalization to increase content engagement with candidates,hiring managers, and employees across social media.
• Tracking content performance from creation through to applicants.