Challenges

The company was looking for a user-friendly, scalable, and data-driven platform that would enable the employer brand team to create and share branded digital assets bringing their newly developed employer value proposition to life while removing the barriers for recruiters, hiring leaders, and employees to become brand champions.

Their existing solution wasn't meeting their needs. It was too rigid and complicated, leading to low adoption, and the turnaround time for creating new assets made it difficult for the team to be agile and respond to candidate and recruiter needs. In addition to efficiency challenges, the data and dashboards weren’t comprehensive and only yielded insights on internal use. Getting consistent analytics on which aspects of their value proposition resonated with employees and as well as potential candidates was a challenge or non-existent.

Solution

With Cliquify, the company was able to quickly generate branded templates across their most requested asset categories including employee quote cards, workplace statistics, employee milestones, jobs ads, as well as their evp pillars.

The team has put ready-to-use materials and customizable templates in its users' hands while maintaining brand standards by implementing approval workflows. A favorite of admins and users alike has been the AI assisted content capabilities The employer brand team feeds their narrative and key messages into the smart-feature, CLEO, enabling ambassadors to feel confident in their copy no matter their experience-level writing engaging copy. All these capabilities combined have empowered users to personalize and share stories across their own social media channels, driving traffic to the company career site, jobs, all while boosting their personal brands. 

Backed with powerful insights that reveal which aspects of their employer value proposition resonate most with their employees and candidates, Takeda’s employer brand team has been able to make data-driven decisions around their content and ambassador strategy. 

Benefits

• Fast and flexible content creation process.
• Brand consistency across global and local sites.  
• Quantifiable insights on the impact of their employer value proposition with employees and candidates. 
• Strengthened partnerships with communication stakeholders across the business .
• Growing an engaged ambassadorship.
• Re-purposing content that drives results.