Leading insurance provider optimized its employer value proposition using Cliquify’s branded content templates and real-time analytics, resulting in over 90% adoption, 275k impressions, and a significant boost in engagement with potential insurance agents.
Results
- 90%+ user adoption.
- 2,100+ “on-brand” assets created and published consistently.
- 275k impressions.
- 1,200+ audience driven to learn more about the value proposition.
Challenges
The company was looking for an easy, scalable, and flexible way to create and share the value proposition of being an insurance agent across social media channels. Their existing solution wasn't meeting their needs in understanding how their value proposition resonated with insurance agents. They were able to share branded content, but their existing tool did not provide any content performance insights or traffic patterns.
Solution
With Cliquify, the company was able to quickly generate branded templates across their value proposition of being an insurance agent. The assets had brand controls embedded with post captions, call to action, and trackable links that their employees could not modify. The employees leveraged the branded templates to share stories across their own social media handles. Cliquify provided real-time content performance analytics to inform which aspect of their value proposition was driving the most engagement and click throughs to their target landing pages.
“With Cliquify we are able to analyze which aspects of our value proposition attracts insurance agents. This is powerful and helps us invest our time and money in the right areas from a content perspective.”
Client
Large Insurance Provider
Industry
Insurance
Company size
48,000+ employees
Antonio A.
Recruitment Marketing Manager