Budgeting and planning for 2025 employer branding initiatives.
Key insights in collaboration with Top Employers institute for Cliquify’s 2025 annual study.
Topics covered
- Priorities
for 2025 - Budget
Allocations - Employer Branding
Tools & Platforms - Tool
Satisfaction - Measuring
Success - Candidate
Sourcing Channels
About the Study
In today's competitive talent environment, effective employer branding is more crucial than ever. Cliquify is excited to present our third annual research study in collaboration with the Top Employers Institute, designed to provide employer branding and recruitment marketing practitioners with the insights they need to navigate 2025 successfully. The study, featuring over 44 enterprises worldwide, offers a comprehensive analysis of the key priorities, challenges, budgets, and tools shaping the industry.
With 57% of survey participants representing enterprises with over 10,000 employees, the report provides a robust perspective on the current state and future trends in employer branding and recruitment marketing.
Participant Breakdown
61%
employer branding
27%
talent acquisition
7%
Human Resources
Key Insights
Our study addresses the most pressing questions for employer branding & recruitment marketing professionals.
The areas being prioritized for the employer branding function in 2025 worldwide.
The amount of money being invested in the employer branding function in 2025.
The types of employer branding platforms and tools being leveraged for employer branding and recruitment marketing.
How satisfied are professionals with their current employer branding technology / tools stack.
How employer branding professionals measure success and prove ROI.
Which recruitment sourcing channels yield the highest quality candidates.
Multi-national Conglomerate
100k+ employees
Global Employer Branding Lead
